Your booking system tells you when you're busy. Edison tells you when you're losing money.
Edison is a revenue intelligence platform for golf simulator venues. The Daily Briefing on your dashboard tells you where you stand. The Recommended Actions in your analytics tell you exactly what to fix and what it's worth.
Built by a former collegiate golfer with 10 years of experience in analytics — for the problem every booking tool ignores.
Your booking software is costing you twice.
A standard booking system tells you when bays are full. It doesn't tell you whether those bookings were worth what you charged for them — or what to do when they weren't. The result: a full-looking schedule, a fine-looking month, and revenue you'll never see, every week you wait to fix it.
You don't see the underpriced hours.
Saturday peak goes for $60 a bay. Tuesday at 2pm goes for $40. Both fill. One is a great hour. The other is leaving $20 on the table you'll never get back. Most booking systems can change a price — none of them tell you when you should.
You don't see the slow leagues.
Your Wednesday league pays $25 a head and runs four bays. The Saturday block you'd have rented those bays for would have grossed twice as much. Your booking system doesn't make that comparison.
You don't see the structural soft spots.
Wednesday afternoons. Tuesday and Thursday mornings. Every venue has predictable weak windows that quietly bleed bay-hours every week. You feel them as a vague "slow stretch." Edison shows you exactly which ones, and what they cost.
Three things Edison surfaces every week.
Where you stand. What to fix. Whether the schedule is winning.
On your dashboard. Updated overnight.
A short briefing, written for an operator.
Every morning, your dashboard opens with a paragraph that tells you where you stand today, where you've been over the last 30 days, and what's structurally soft. It calls out the days and time blocks that consistently underperform — usually with a specific empty-bay-hour count per week — and ends with one focused recommendation for the week ahead.
It's not a chart. It's not a number. It's the same thing a sharp operator would say to themselves looking at the schedule on a Sunday night, except Edison says it Monday morning, with the math done.
Today's Bookings
0
Today's Utilization
0%
Today's Revenue
$0
Today's RevPABH
$0.00
Daily Briefing
Updated 2 minutes agoStrong evening lineup — bays 2 and 4 booked through 9pm. Tuesday morning is showing softness at 17% utilization; consider promoting an early-bird corporate clinic to fill the gap. RevPABH is tracking $2.40 above last week's pace.
Bay Status
- Bay 1Open · 8+ hrs
- Bay 2Booked · Next: 2:30pm
- Bay 3Open · 6 hrs
- Bay 4Booked · Next: 4:00pm
Today's Utilization
In your analytics. AI-powered. Updated continuously.
Specific actions worth specific dollars.
Edison's Recommended Actions are cards. Each one names a specific gap, explains why it's a gap, estimates the monthly revenue impact, and links you to the action. They're tagged by category — marketing actions to fill empty hours, attention items for slipping metrics — so you can prioritize at a glance.
You don't have to find the opportunity. Edison hands it to you with a dollar sign on the front.
Tuesday mornings lag at 17% — offer an early-bird corporate clinic or recurring league.
Tuesday mornings average only 17% utilization (~14 empty bay-hours weekly). A corporate morning clinic, early-bird membership tier, or breakfast team package could build a recurring crowd and add ~$417 monthly revenue.
Wednesday afternoons underperform — launch a lunch-hour package to fill 27 empty bay-hours weekly.
Wednesday afternoons average only 22% utilization, creating ~27 empty bay-hours per week. A lunch-break corporate package or afternoon team-building special could convert this soft slot into recurring revenue, with potential monthly impact of $813 based on your $39.94 hourly rate.
The metric your schedule has been missing.
Revenue Per Available Bay-Hour. RevPABH inside the app.
Total revenue divided by total bookable bay-hours. The single number that tells you whether the schedule is working. Tracked daily, weekly, and monthly — with peak vs. off-peak split, best day vs. worst day, and best bay vs. worst bay. Plus a heatmap so you can see exactly which day-and-hour blocks are underperforming and a Revenue Opportunity counter showing the dollar value of bay-hours you didn't fill this week.
It's the same idea hotels track as occupancy revenue and restaurants track as seat revenue, applied to the only thing that pays your bills.
RevPABH trend
Last 30 daysBay Utilization heatmap
Revenue Opportunity (this week)
$0
Estimated value of empty bay-hours
Run leagues, tournaments, and events without a second tool.
Every simulator venue ends up doing this. Edison handles it without an extra subscription, an extra calendar, or an extra spreadsheet.
Recurring leagues.
Members register once. Edison runs the schedule, holds the bays, sends the reminders. League revenue lives in the same dashboard as your regular bookings.
Tournaments.
Multi-day brackets. Per-event pricing. Bays held automatically across the series. Customers register and pay through the same portal they already use. Capacity, waitlist, and registration all tracked.
Private events.
Corporate outings, birthdays, lessons. Custom registration forms. Deposits. Acknowledged terms. Same checkout your regular customers see.
Switching is a CSV, not a project.
Edison's import wizard auto-detects your data and walks you through six steps. Most venues are live in under 30 minutes. White-glove option available if you'd rather we run it.
Upload
Columns
Bays
Revenue
Validate
Confirm
Already running. Already in production.
Edison is live today. Here's what venues are using right now.
Revenue per available bay-hour tracking
Daily briefing on the dashboard
Recommended Actions in analytics
Online booking + Stripe payments
Dynamic pricing with floor/ceiling guardrails
Tiered memberships with hour credits
24/7 access control via Seam
Tournaments, leagues, and events
Two plans. Start with bookings. Upgrade when you're ready to grow revenue.
No per-booking fees. No setup costs. 30-day pilot on either tier.
Booking
Everything you need to run bookings.
Online booking, tiered memberships with hour credits, tournaments and leagues, 24/7 access control, calendar, confirmations, dynamic pricing.
No credit card required
Revenue
Booking, plus the intelligence layer Edison is built around.
Booking, plus the intelligence layer Edison is built around. The Daily Briefing, Recommended Actions, RevPABH tracking, Bay Utilization heatmap, Revenue Opportunity counter, Peak vs Off-Peak comparison.
No credit card required
Why Edison exists.
I played college golf and spent the next decade in analytics — pricing, optimization, revenue management. When I started spending time at simulator venues, the disconnect was obvious: every other hospitality category — hotels, restaurants, airlines — has revenue intelligence built into how they think. Simulator venues didn't. They had booking calendars and backward-looking reports, and they were leaving real money on the schedule every week without realizing it.
Edison is that missing layer. It's built specifically for this category, by someone who actually plays in your bays.
— Jack McKinney, Founder
More about Edison →See what your bays are actually worth.
30-day pilot. No credit card. No setup fees. Cancel anytime.